A schedule is the pattern in which media programmes are arranged and
presented to the audience.
The TV schedule for everyday can be broken down into five clear segments. The segments are;
The TV schedule for everyday can be broken down into five clear segments. The segments are;
·
6am-9am: Breakfast time TV
·
9am-3pm: Daytime TV
·
3pm-6pm: Kids TV
·
6pm-9pm: Peak time
·
9pm onwards: Post watershed
The target audience for these segments are;
Breakfast: People who get up early generally, children going to school, adults going to work and housewives.
Daytime: Unemployed/retired people, housewives and students.
Peak: Everyone/families.
Post Watershed- Adults.
The most popular genres on television are;
·
Soaps
·
Police dramas
·
Reality TV
·
Games shows
·
Cooking shows
National and local news as well as kids TV are compulsary.
The target audience for the terrestrials channels are;
The target audience for the terrestrials channels are;
·
BBC- Everyone, because its a PSB.
·
BBC 2- Minority audience
·
ITV1- Adults
·
Channel 4- Minority audience
·
Five- Everyone
Some channels have repeats in their channels, BBC1 and ITV1
contain less than 2% of repeats as they __ meanwhile BBC2, Channel 4
and Five contain more than 50% repeats.
Some channels include imported programmes in their scheduling. For example, Channel 4 and Five, They do this for revenue as they can make money buying programmes that are already made and advertise during them, this is a cheaper alternative to them making their own programmes.
Watershed is the unwritten agreement between broadcasters that they will air explicit and unsensored programmes after the watershed which is at 9pm.
Hammocking- the strategic placement of a programme between two other programmes; positioning a new series between two well established shows that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.
Pre-echo- Programme placed on schedule to come before a popular programme.
Inheritance- Programme placed after a successful programme in the hopes of inheriting some of it's audience.
TV listings will say the programme starts at a certain time. For example, Eastenders will start at 7.30pm however the programme rarely starts at that time because there is an advert strategically placed at 7.30pm which advertises a programme to a captive audience.
TV has progressed a considerable amount. For example, In the 1970's there was only 4 channels therefore the audience was more likely to stay watching that channel all night. However, because now we have such a variety of channels it means there's no shared experience, this is audience fragmentation (lots of people watching lots of different stuff).
Some channels include imported programmes in their scheduling. For example, Channel 4 and Five, They do this for revenue as they can make money buying programmes that are already made and advertise during them, this is a cheaper alternative to them making their own programmes.
Watershed is the unwritten agreement between broadcasters that they will air explicit and unsensored programmes after the watershed which is at 9pm.
Hammocking- the strategic placement of a programme between two other programmes; positioning a new series between two well established shows that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.
Pre-echo- Programme placed on schedule to come before a popular programme.
Inheritance- Programme placed after a successful programme in the hopes of inheriting some of it's audience.
TV listings will say the programme starts at a certain time. For example, Eastenders will start at 7.30pm however the programme rarely starts at that time because there is an advert strategically placed at 7.30pm which advertises a programme to a captive audience.
TV has progressed a considerable amount. For example, In the 1970's there was only 4 channels therefore the audience was more likely to stay watching that channel all night. However, because now we have such a variety of channels it means there's no shared experience, this is audience fragmentation (lots of people watching lots of different stuff).
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